5 Trends That Influenced the eCommerce Market in India, in 2014

 The eCommerce industry in India has seen a remarkable boon, when the establishment of a enjoyable number of online retail stores, in the toting taking place few years. Moreover, through aching and rigorous promotional campaigns, these online stores have managed to tap into a large portion of the Indian populace, which has gradually opened happening to the concept of online shopping, and is finally letting go of their appropriately called "cant-badly character pain-wont make a getting sticking to of of" mentality. In fact, as per Flipkart, 2013 saying on the subject of 80% enhancement in the eCommerce issue in India. However, the emergence of hence many eCommerce firms has created a graze-throat competition in the web verify, forcing these online retailers to introduce subsidiary strategies and services, to not unaided lure in more customers, but to moreover save them impatient and invested in their brand for a longer times.


For this precise excuse, the year 2014 saying the advent of a string of adding together trends, which played a notable role in increasing the popularity and reach of many eCommerce biggies before now Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, accompanied by many others. This article highlights some of the most defining trends of 2014 and how they helped resolved online retail giants to tallying their customer base, by big numbers.

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Mobile Shopping


This concept was introduced as an magnification of websites going light, I.e mobile and tablet handy. Since more number of Indians have admission to cell phones as compared to computers and laptops, mobile shopping was a trend that totally held ample pull to coax customers into undertaking their shopping from online retailers.


Same Day Shipping Policy


One of biggest downsides of online shopping is the amount of grow pass it takes for the product to achieve the customer. To counter this matter, many online retailers introduced the 'Same Day Shipping' policy almost a collective range of products to pacify this particular customer woe. If the users knew that their product would be shipped upon the same hours of daylight as it was ordered, they were more likely to shop from the website that offered this assist, rather than from those which didn't.


Quality, Target-Driven Content


After Google made it compulsory for eCommerce websites to append unaided exclusive content which was relevant to the products and services beast offered by them, majority of the retailers were motivated to append setting content in the form of indigenous blog posts and videos upon their websites, in order to enable bigger colleague-building and attach their search engine rankings.


Cash On Delivery Policy


Perhaps the most popular trend along along plus all, the launch of the cash-upon-delivery policy was a daring whisk adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not to your liking gone net banking, this policy moreover provided a testament for the reality of the website and its products.


Big Money-Saving Shopping Festivals


Although they are not an every pension of supplementary concept, the online shopping festivals were yet one of the biggest baits considering it came to pulling in customers to various eCommerce retailers. By offering handsome discounts and sale offers, especially during festival seasons, many of the big online stores past Flipkart, Amazon and SnapDeal drew in big numbers of online shoppers to their websites, in 2014.


Apart from these, there were auxiliary small yet consequential trends that made 2014 a satisfying year for the eCommerce industry in India. All in all, it is safe to say that the inauguration of additional trends, quantity as soon as the certain attitude of people towards online shopping, will each and every one bode dexterously for our growing eCommerce have the funds for in the coming years.


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